Lycium Barbarum is the Latin name for Goji Berry which originates in the Himalayas. There are many varieties of goji. In Tibet alone there are possibly 41. They hold an annual two week festival in the berry's honour (Goji means "happy"). The berries are so sensitive that they are best shaken off the plants carefully and not touched by hands or they will oxidize, turn black and lose potency. SO, how potent are they? The goji is believed to be the densest food known to man.

Scientists have discovered that there is a small group of 'super- foods' that have up to twenty times the anti-oxidant power of other foods. These super-foods provide more anti-oxidant power than mega-doses of vitamin supplements. They found that Goji berries contain 22 polysaccharides

Truly an incredible food and the best part is the Goji Berry in juice form, or dried, tastes great! Sweet and delicious somewhat like a cranberry or a cherry!

Master herbalist, registered pharmacist, and world-renowned nutritionist Dr. Earl Mindell knows a good thing when he sees it!